-------------------------------------------------------------------------------- DOCUMENT CONTROL (HEADER) -------------------------------------------------------------------------------- Document ID : DARX_STRAT_KB_001 Title : Buyer Doctrine, v1.1 Increment. New Principles 11 and 12, Refinements to Principles 3, 4, and 8, Doctrine to GROVE Cross-Reference Update, and Revision History Entry. For Integration into DARX_STRAT_KB_001 v1.0 Version : 1.3 Status : DRAFT Classification : CONFIDENTIAL, Trade Secret 7 in next revision of DAB_TS_2026_01 Prepared By : PYB / Daralbeida Reviewed By : (pending) Approved By : (pending) Approval Date : (pending) Owner : PYB / Daralbeida Date Created : 2026-05-13 Last Revised : 2026-06-13 00:00 UTC Update Cycle : 90 days Next Review Due : 2026-08-28 Annual Review : 2027-05-30 Retention : Indefinite. Once integrated into DARX_STRAT_KB_001 v1.1, this increment becomes archival reference for the v1.0 to v1.1 transition. Department : STRAT Style : BPGP Keywords : Buyer Doctrine, lot-level authenticity, premium specialty food CPG, GROVE, House Style, channel exclusion, mass grocery exclusion, SFA, specialty grocery, aggregator Related Docs : DARX_STRAT_KB_001 v1.0 (Buyer Doctrine, supersedes upon integration); DARX_STRAT_SPEC_001 (GROVE System Specification, Trade Secret 6); DARX_QC_SPEC_001 (DARAL7 House Style, Trade Secret 8); DAB_TS_2026_01 v1.1 (Trade Secret Documentation); DAB_SOP_SOURCING_001 Rev 1 (Producer Qualification Protocol); DARX_KB_PLATFORM_VISION_001 (Hybrid-Mode Platform Strategy) Supersedes : DARX_STRAT_BUYER_DOCTRINE_V1_1_202605300837.txt Superseded By : (none, current version) -------------------------------------------------------------------------------- OUTLINE -------------------------------------------------------------------------------- 1. Purpose and Scope of This Increment 2. Integration Instructions 3. Revised Outline of DARX_STRAT_KB_001 v1.1 4. Principle 11, Lot-Level Authenticity as Buyer Trust Architecture 4.1 Outline 4.2 Development 4.3 GROVE Module Cross-Reference 5. Principle 12, Premium Specialty Food CPG, Not Commodity FMCG 5.1 Outline 5.2 Development 5.3 GROVE Module Cross-Reference 6. Refinements to Existing Principles 6.1 Principle 3, One Story Per Bottle (Refinement) 6.2 Principle 4, Sequence Regional Independents (Channel Exclusion) 6.3 Principle 8, Quality Standards (House Style Cross-Reference) 7. Doctrine to GROVE Cross-Reference Summary Update 8. AI Prompts 9. Revision History 10. Acronyms 11. Glossary DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- ================================================================================ 1. PURPOSE AND SCOPE OF THIS INCREMENT ================================================================================ This document is the v1.1 increment to the Buyer Doctrine (DARX_STRAT_KB_001 v1.0, Olive Oil Classification as FMCG chat, May 2026). It specifies the additions and refinements required to bring the Buyer Doctrine current with the operational learnings from two May 2026 working sessions. a. Agricultural Sourcing Volatility and Supplier Credibility chat. Established the lot-versus-estate reconciliation, channel stratification for the aggregator structure, and the COA-based buyer trust mechanism. b. Olive Oil Classification as FMCG chat. Established Daralbeida's precise category identity as premium specialty food CPG, with regulatory-adjacent Specialty Food Association definition criteria and channel-specific velocity calibration. The Buyer Doctrine v1.0 ten principles remain in force unchanged. This increment adds Principles 11 and 12, refines three existing principles where the new operational learnings strengthen them, updates the doctrine-to-GROVE cross-reference summary, and logs the revision in the v1.1 history entry. This document is structured for direct integration into DARX_STRAT_KB_001 to produce v1.1. The numbered section headers herein correspond to the integration steps in Section 2. ================================================================================ 2. INTEGRATION INSTRUCTIONS ================================================================================ To produce DARX_STRAT_KB_001 v1.1 from v1.0 plus this increment. a. Insert this increment's Section 4 into v1.1 as new Section 13, retitled "Principle 11, Lot-Level Authenticity as Buyer Trust Architecture", renumbering all subsequent sections. b. Insert this increment's Section 5 into v1.1 as new Section 14, retitled "Principle 12, Premium Specialty Food CPG, Not Commodity FMCG", renumbering all subsequent sections. c. Apply the refinements in this increment's Section 6 to the corresponding v1.0 principle sections. d. Replace v1.0 Section 14 (Doctrine to GROVE Cross-Reference Summary) with this increment's Section 7 content. e. Add this increment's v1.1 revision row (Section 9, Revision History) to the v1.0 Revision History. f. Reissue DARX_STRAT_KB_001 as v1.1 with the revised outline in Section 3. g. Archive v1.0 with Status SUPERSEDED. Successor Document ID remains DARX_STRAT_KB_001 v1.1. ================================================================================ 3. REVISED OUTLINE OF DARX_STRAT_KB_001 V1.1 ================================================================================ The full outline after integration. New entries marked [NEW v1.1]. Refined entries marked [REFINED v1.1]. 1. Purpose and Scope 2. Strategic Foundation, Why Doctrine Precedes System 3. Principle 1, Tasting Before Deck, Always 4. Principle 2, Buyer Continuity as Multi-Year Compounding Asset 5. Principle 3, One Story Per Bottle, Repeatable in Thirty Seconds [REFINED v1.1] 6. Principle 4, Sequence Regional Independents Before National Chains [REFINED v1.1] 7. Principle 5, Build the LA DMA First; Let Geography Do the Selling 8. Principle 6, Founder-Direct, Never Broker-Led in Discovery 9. Principle 7, Velocity Proof Through Proxies Before Retail History 10. Principle 8, Quality Standards as the Offensive Opening Line [REFINED v1.1] 11. Principle 9, Chef-and-Media Flywheel as Cheapest Acquisition Channel 12. Principle 10, Industry Shows as Accelerants, Never Cold Entry 13. Principle 11, Lot-Level Authenticity as Buyer Trust Architecture [NEW v1.1] 14. Principle 12, Premium Specialty Food CPG, Not Commodity FMCG [NEW v1.1] 15. Year 2 Implementation Sequence 16. Doctrine to GROVE Cross-Reference Summary [UPDATED v1.1] 17. Trade Secret Protection 18. Doctrine Maintenance and Revision Triggers 19. Acronyms 20. Glossary DOCUMENT CONTROL (FOOTER) ================================================================================ 4. PRINCIPLE 11, LOT-LEVEL AUTHENTICITY AS BUYER TRUST ARCHITECTURE ================================================================================ 4.1 OUTLINE This principle addresses how brand authenticity is structurally maintained across producer rotation in an aggregator sourcing model; why specialty grocery buyers do not taste every lot; what artifacts substitute for re-tasting as the consistency proof; how the bottle itself carries the authenticity claim; and the channel-exclusion implication for mass grocery. 4.2 DEVELOPMENT Daralbeida operates an aggregator structure under Moroccan Law 04-12. The brand is supplied by a qualified network of producers, not a single permanent estate. The single-estate property is a per-lot property: every bottle carries oil from one tank, one pressing, one producer. The brand-level property is not single-estate but is single-network, a network of producers all qualified to the same House Style envelope (DARX_QC_SPEC_001 / Trade Secret 8). This architecture exists because Moroccan olive production is volatile. National production collapsed from approximately 190,000 metric tons in the 2021 to 2022 harvest year to approximately 90,000 metric tons in 2024 to 2025 due to drought. A brand married to a single permanent estate would be exposed to that volatility entirely. The aggregator network distributes the exposure and supports producer rotation between PRIMARY and BACKUP tiers without disturbing brand supply. The buyer trust mechanism in premium specialty grocery does not depend on the buyer tasting every lot. Specialty grocery buyers (Whole Foods, Erewhon, Bristol Farms, Gelson's, Lassens, Mollie Stone's, and the specialty independents that anchor the channel) taste at onboarding, at annual category review, and after a complaint. Routine shipments are not tasted. The accepted proof of between-tasting consistency is the combination of four artifacts. a. The per-shipment Eurofins Certificate of Analysis, showing chemistry within the House Style band. b. The harvest date and lot ID printed on every bottle. c. The QR verification page accessible from the bottle, showing the per-lot sensory descriptors and intensity step. d. The House Style envelope itself, registered with the buyer at onboarding as the formal brand spec. The bottle is the trust artifact. The QR page is the lot-specific overlay. The COA is the per-shipment verification. Together, they substitute for the lot-by-lot tasting the buyer cannot and does not perform. The communication discipline this requires on the bottle. a. Harvest date prominently on the front label, not buried in the lot code. Format: Harvest Month and Year, or full pressing date. b. Intensity indicator on the back label, using the House Style five-step scale calibrated to the polyphenol band. c. Lot ID and QR code on the neck band per DAB_TS_2026_01 v1.1 Section 5.2. d. QR target page maintained per lot with descriptors selected from the House Style vocabulary and lot-specific qualifiers. The channel-exclusion implication: this architecture is compatible with premium specialty grocery and DTC. It is not compatible with mass grocery (Kroger banners, Albertsons banners, Publix, Walmart) or club (Costco, Sam's Club). Those channels require SKU-level house consistency that cannot tolerate the lot-to-lot variation an aggregator network produces, even inside a tight House Style band. Mass channels prefer good-enough premium with predictable behavior over editorial single-lot product with celebrated variation. Daralbeida's editorial luxury positioning is structurally aligned with specialty grocery and structurally misaligned with mass grocery. This is a feature, not a constraint to be overcome. The principle in operating form: never sell the brand as estate-exclusive when the supply chain is network-qualified. Sell the brand as lot-authentic with a documented House Style and a per-shipment COA. Restrict the channel mix to outlets that accept and reward this structure. Refuse the mass grocery temptation when it appears, on the grounds that the channel will compromise the architecture that makes the brand defensible. 4.3 GROVE MODULE CROSS-REFERENCE This principle is operationally enforced by the following GROVE modules. GROVE Module Enforcement Action ──────────────────── ────────────────────────────────────────────────── Buyer Onboarding Register the House Style envelope with the buyer at onboarding. Provide one current lot COA as the reference profile. Account Maintenance Forward each shipment's COA to the buyer's category contact. Maintain a buyer-side consistency file the buyer can audit at any time. Channel Selection Reject mass grocery overtures (Kroger, Albertsons, Publix, Walmart, Costco) on architectural grounds. Do not pitch. Complaint Response If a buyer complaint flags drift, pull the specific lot, retrieve the lot record, and demonstrate compliance against the House Style band before any reformulation discussion. ================================================================================ 5. PRINCIPLE 12, PREMIUM SPECIALTY FOOD CPG, NOT COMMODITY FMCG ================================================================================ 5.1 OUTLINE This principle addresses the precise category identity of Daralbeida under regulatory-adjacent industry definitions; why "FMCG" is correct in the broadest sense but commercially misleading; the operational implications for velocity, margin, channel, and investor framing; and the language to use in buyer, broker, and investor conversations. 5.2 DEVELOPMENT Olive oil is FMCG by the textbook definition: shelf-stable packaged food, grocery channel, repeat household purchase, tracked by Nielsen and IRI/Circana inside the edible oils universe. This classification is correct and not contested. It is also commercially misleading when applied to Daralbeida without qualification. Commodity olive oil (Bertolli, Pompeian, store brands at 30 to 60 cents per ounce) behaves like classic fast-moving FMCG: high turnover, thin margin, price-led, promotional cycles. Premium single-estate EVOO at 26 to 34 dollars retail behaves like premium specialty food CPG: lower velocity, higher AUR, longer purchase cycles (6 to 10 weeks per household versus 3 to 4 for commodity oil), gross margins more typical of wine or beauty than seed oil. The precise industry term is premium specialty food CPG. The Specialty Food Association (the trade body that runs the Fancy Food Shows and the sofi Awards) defines specialty food as foods and beverages that exemplify quality, innovation, and style in their category, whose specialty nature derives from one or more of the following: originality, authenticity, ethnic or cultural origin, specific processing, ingredients, limited supply, distinctive use, extraordinary packaging, or specific channel of distribution. This is the definition buyers, brokers, and investors actually use in the channel. Daralbeida hits seven of the eight SFA criteria. a. Authenticity. Morocco origin verified to the ONSSA-agreed producer level. b. Cultural origin. Moroccan culinary and agricultural heritage. c. Specific processing. Early-harvest continuous cold press with a 12-hour fruit-to-press window. d. Limited supply. Qualified producer network, capped Year 1 volume. e. Distinctive use. Finishing-grade premium positioning, not cooking commodity. f. Extraordinary packaging. Editorial brand identity with proprietary label architecture (Trade Secret 5). g. Specific channel of distribution. Amazon premium tier, specialty grocery, DTC. The single SFA criterion Daralbeida does not separately claim is "ethnic origin" in the narrow SFA usage (which contemplates diaspora or heritage-driven specialty foods); the brand's Moroccan-cultural-origin claim is closer to the cultural-origin criterion already counted above. Premium adds a second filter on top of specialty: price position roughly 2 to 4 times the mainstream category leader, demonstrable third-party quality verification, and a brand story that justifies the premium beyond packaging. Within olive oil, mainstream is Bertolli and Pompeian at approximately 0.30 to 0.50 dollars per ounce; premium specialty starts at approximately 1.20 dollars per ounce and runs to 3.00 or more. CPG clarifies the operating model: barcoded SKU, UPC-tracked velocity, retail margin stack (distributor to retailer to shelf), slotting fees, trade promotion calendars. Not foodservice. Not bulk B2B. Not commodity trading. The principle in operating form: in buyer, broker, and investor conversations, position Daralbeida as premium specialty food CPG. Cite the SFA definition criteria when challenged on the specialty characterization. Distinguish from commodity FMCG mechanics when investors benchmark unit velocity. Use "premium specialty food CPG" or "specialty grocery CPG" in pitch materials. Avoid plain "FMCG" without modifier, which connotes commodity dynamics and thin margins the brand does not operate under. Velocity benchmarking adjustment: a premium 0.5L SKU at 26 dollars retail turning approximately 333 units per month average (4,000 per year) is healthy for the category. Benchmarking against commodity oil turn rates (often 10 to 20 times higher per door) is misleading and will cause an investor or buyer to question viability on metrics that do not apply. 5.3 GROVE MODULE CROSS-REFERENCE This principle is operationally enforced by the following GROVE modules. GROVE Module Enforcement Action ──────────────────── ────────────────────────────────────────────────── Buyer Pitch Lead with "premium specialty food CPG" or "specialty grocery CPG" framing. Reference SFA definition criteria when the buyer questions the specialty characterization. Investor Materials Position revenue per door, gross margin, and velocity against premium specialty benchmarks (Graza, Brightland, Rao's at specialty entry, Vital Farms specialty era, Fishwife), not commodity FMCG benchmarks. Broker Briefing Reject brokers who present Daralbeida as mainstream-FMCG to mass-grocery buyers. Brief brokers on the specialty-CPG framing and the SFA criteria. Channel Targeting The principle reinforces Principle 4 (regional independents first) and Principle 11 (channel exclusion of mass grocery). The category identity determines the channel ceiling. ================================================================================ 6. REFINEMENTS TO EXISTING PRINCIPLES ================================================================================ 6.1 PRINCIPLE 3, ONE STORY PER BOTTLE (REFINEMENT) Add the following paragraph to the end of v1.0 Principle 3 Development section. The one-story-per-bottle obligation is operationally satisfied by the House Style architecture (DARX_QC_SPEC_001 / Trade Secret 8). Every DARAL7 bottle carries the same brand story (Morocco origin, single-lot, House Style envelope, seven tests) on the label and the same overall sensory commitment (medium-robust, peppery, high-polyphenol). The lot-specific overlay lives on the per-lot QR verification page, not on the primary bottle copy. This is the discipline that lets buyers and consumers register a recognizable brand across producer rotations and harvest years. 6.2 PRINCIPLE 4, SEQUENCE REGIONAL INDEPENDENTS (CHANNEL EXCLUSION) Add the following paragraph to the end of v1.0 Principle 4 Development section. The sequencing principle excludes mass grocery (Kroger banners, Albertsons banners, Publix, Walmart) and club (Costco, Sam's Club) from the Daralbeida channel mix in all phases, not only as Year 1 deprioritization. The aggregator sourcing architecture (see Principle 11) is structurally incompatible with the SKU-level consistency these channels require. The channel ceiling is therefore premium specialty grocery (independents, Whole Foods, Erewhon, Bristol Farms, Gelson's, Lassens, Mollie Stone's, Fresh Market, and equivalents), DTC, and food service premium. The exclusion is architectural, not phased. 6.3 PRINCIPLE 8, QUALITY STANDARDS (HOUSE STYLE CROSS-REFERENCE) Add the following paragraph to the end of v1.0 Principle 8 Development section. The offensive quality opening line is operationally backed by the DARAL7 House Style (DARX_QC_SPEC_001 / Trade Secret 8), which tightens the Daralbeida internal QC floor into a brand-consistency band. When a specialty grocery buyer asks about consistency across shipments, the answer is the House Style envelope plus the per-shipment Eurofins COA. The buyer does not need to taste every shipment because the COA reads against the registered envelope. This is the structural reason the principle holds: quality standards are not a slogan but a binding spec the buyer can audit on every delivery. ================================================================================ 7. DOCTRINE TO GROVE CROSS-REFERENCE SUMMARY UPDATE ================================================================================ Replace v1.0 Section 14 (Doctrine to GROVE Cross-Reference Summary) with the following expanded summary covering all twelve principles. Principle Primary GROVE Module ───────────────────────────────────────── ───────────────────────────── P1 Tasting Before Deck Buyer Outreach P2 Buyer Continuity Account Maintenance P3 One Story Per Bottle Brand Story Discipline P4 Sequence Regional Independents Channel Selection P5 LA DMA First Geographic Sequencing P6 Founder-Direct in Discovery Outreach Authorization P7 Velocity Proof Through Proxies Pitch Materials P8 Quality Standards Offensive Opening Pitch, Onboarding P9 Chef-and-Media Flywheel Acquisition Channels P10 Industry Shows as Accelerants Trade Show Strategy P11 Lot-Level Authenticity Onboarding, Account Maintenance, Channel Selection (exclusion of mass grocery) P12 Premium Specialty Food CPG Buyer Pitch, Investor Materials, Broker Briefing, Channel Targeting ================================================================================ 8. AI PROMPTS ================================================================================ This is the mandatory AI PROMPTS section. The prompt below regenerates this Buyer Doctrine v1.1 increment document. Edit the bracketed values, then paste into an AI chat to produce a fresh copy in BPGP v3.1 format. ================================================================================ START OF PROMPT ================================================================================ Produce the Daralbeida Buyer Doctrine v1.1 Increment as a single plain-text .txt BPGP v3.1 document. Edit the bracketed values before running. Document ID : DARX_STRAT_KB_001 New version : [NEXT_VERSION, e.g. 1.4] Date+time : [YYYYMMDDHHMM in UTC] Supersedes : [PRIOR_FILENAME] 1. Obey BPGP v3.1 format: 1a. Plain-text .txt only. No HTML, markdown, bullets, or markup. 1b. Each body paragraph is ONE line with no internal line breaks. (R1) 1c. Every non-paragraph line is 80 characters or fewer. (R3) 1d. File names and Document IDs use underscores only, never hyphens; the file name ends with date+time as YYYYMMDDHHMM in UTC. 1e. Include this AI PROMPTS section with an updated prompt. 1f. Table separators use the Unicode U+2500 box-drawing horizontal bar. 1g. The absolute final line is the exact string END OF DOCUMENT. 2. Include the full DOCUMENT CONTROL (HEADER) field set, labels left- justified in a 16-character field: Document ID, Title, Version, Status, Classification, Prepared By, Reviewed By, Approved By, Approval Date, Owner, Date Created, Last Revised (YYYY-MM-DD HH:MM UTC), Update Cycle, Next Review Due, Annual Review, Retention, Department, Style, Keywords, Related Docs, Supersedes, Superseded By. 3. Include these numbered sections in order: 3a. Purpose and Scope of This Increment 3b. Integration Instructions 3c. Revised Outline of DARX_STRAT_KB_001 v1.1 3d. Principle 11, Lot-Level Authenticity as Buyer Trust Architecture (with sub-sections Outline, Development, GROVE Module Cross-Reference) 3e. Principle 12, Premium Specialty Food CPG, Not Commodity FMCG (with sub-sections Outline, Development, GROVE Module Cross-Reference) 3f. Refinements to Existing Principles (Principles 3, 4, 8) 3g. Doctrine to GROVE Cross-Reference Summary Update (all 12 principles in a table) 3h. AI Prompts (this section) 3i. Revision History (one row per version, newest last) 3j. Acronyms (alphabetical) 3k. Glossary (alphabetical with full definitions) 4. Carry forward any [DESCRIBE_CHANGES_FOR_NEXT_VERSION] requested for the new version above. 5. Close with a DOCUMENT CONTROL (FOOTER) block, wrapped in 80 hyphens, recapping Document ID, Version, Status, Last Revised, Update Cycle, Next Review Due, Annual Review, Owner, Distribution, Review Triggers, COMPLIANCE, and a Revision History pointer (See Section 9). ================================================================================ END OF PROMPT ================================================================================ ================================================================================ 9. REVISION HISTORY ================================================================================ Every revision is logged here, newest row last. Each Summary is terse; fuller detail lives in the body and the relevant section. Version Date Author Summary ─────── ────────── ────── ────────────────────────────────────────────── 1.0 2026-05-13 PYB Initial Buyer Doctrine ten-principle v1.0 baseline (separate document DARX_STRAT_KB_001 v1.0). 1.1 2026-05-13 PYB Initial issue of v1.1 increment. Added Principle 11 (Lot-Level Authenticity as Buyer Trust Architecture) reflecting the Agricultural Sourcing Volatility and Supplier Credibility working session. Added Principle 12 (Premium Specialty Food CPG, Not Commodity FMCG) reflecting the Olive Oil Classification as FMCG working session. Refined Principles 3, 4, and 8 to cross-reference the House Style (DARX_QC_SPEC_001 / Trade Secret 8) and the channel-exclusion architecture. Updated Doctrine to GROVE Cross-Reference Summary to cover all twelve principles. No structural changes to v1.0 principles 1, 2, 5, 6, 7, 9, or 10. 1.2 2026-05-30 PYB BPGP v3.0 format upgrade. Content unchanged from v1.1. Reformatted into BPGP v3.0: full DMS header field set, underscores in Document IDs (was hyphenated DARX-STRAT-KB-001), R1 single-line paragraphs, R3 80-char non-paragraph limit, mandatory AI PROMPTS section, separate REVISION HISTORY section, exact END OF DOCUMENT terminator, U+2500 box-drawing table separators, file name with 12-digit YYYYMMDDHHMM UTC stamp. 1.3 2026-06-13 PYB BPGP v3.1 format upgrade. Content unchanged from v1.2. Reformatted into BPGP v3.1: header field order and 16- character label column standardized, mandatory closing sections reordered to AI Prompts, Revision History, Acronyms, Glossary; Supersedes repointed to the v1.2 source file; Style set to BPGP. ================================================================================ 10. ACRONYMS ================================================================================ AUR Average Unit Retail BPGP Business Plan / General Purpose (Daralbeida plain-text format) COA Certificate of Analysis CPG Consumer Packaged Goods CUTSA California Uniform Trade Secrets Act DAB Daralbeida document and entity prefix (fixed) DARM Daralbeida Maroc SARL DARX Daralbeida Brands LLC (entity and document-ID prefix) DMA Designated Market Area DMS Document Management System DTC Direct-to-Consumer DTSA Defend Trade Secrets Act EVOO Extra Virgin Olive Oil FBA Fulfilled by Amazon FMCG Fast-Moving Consumer Goods GROVE Daralbeida proprietary buyer relationship cultivation system (Trade Secret 6) IRI Information Resources, Inc. (Circana since 2022) KB Knowledge Base (document type code) Lot ID Unique lot identifier per DAB_TS_2026_01 v1.1 Section 5.2 ONSSA Office National de Securite Sanitaire des Produits Alimentaires (Morocco) PYB Founder reference code, Daralbeida QR Quick Response (code) R1 Rule 1: single-line body paragraphs R2 Rule 2: mandatory AI Prompts section R3 Rule 3: 80-character non-paragraph line limit SFA Specialty Food Association SKU Stock Keeping Unit STRAT Strategy (department and category code) UTC Coordinated Universal Time UTF-8 Unicode Transformation Format, 8-bit encoding ================================================================================ 11. GLOSSARY ================================================================================ Aggregator Structure The Moroccan Law 04-12 legal structure under which Daralbeida Maroc SARL contracts a network of producers (agreges) rather than relying on a single permanent estate. Distributes harvest-volatility exposure across producers and supports producer rotation between PRIMARY and BACKUP tiers without disturbing brand supply. Buyer Doctrine The Daralbeida operating doctrine governing development of relationships with premium specialty grocery buyers. Trade Secret 7. Documented in DARX_STRAT_KB_001. Commodity FMCG The fast-moving consumer goods category as commonly understood in mainstream grocery: high turnover, thin margin, price-led, promotional cycles. Daralbeida is FMCG by the broadest definition but does not operate by commodity FMCG mechanics. GROVE Daralbeida's proprietary buyer relationship cultivation system. The operational machinery that the Buyer Doctrine informs. Trade Secret 6. Documented in DARX_STRAT_SPEC_001. House Style The tight chemistry, cultivar, harvest, sensory, and pressing envelope inside which all lots eligible for the DARAL7 wordmark must fall. Trade Secret 8. Documented in DARX_QC_SPEC_001. Lot-Level Authenticity The structural property that brand authenticity is sustained at the lot level (each bottle one tank, one pressing, one producer, House-Style-compliant) rather than at the brand level (single permanent estate). The architecture that reconciles aggregator sourcing with single-estate consumer claim. Premium Specialty Food CPG The precise industry category identity for Daralbeida. Combines the Specialty Food Association definition criteria with a premium price position (2 to 4 times mainstream category leader) and a CPG operating model (barcoded SKU, UPC velocity, retail margin stack). Single-Lot The property that each DARAL7 bottle carries oil from one tank, one pressing, one producer. Enforced at bottling. Distinct from "single-estate brand-wide", which is not a Daralbeida claim. Specialty Food Association The US trade body that runs the Fancy Food Shows and the sofi Awards. Maintains the regulatory-adjacent definition of "specialty food" used by buyers, brokers, and investors in the channel. -------------------------------------------------------------------------------- DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- Document ID : DARX_STRAT_KB_001 Version : 1.3 Status : DRAFT Last Revised : 2026-06-13 00:00 UTC Update Cycle : 90 days Next Review Due : 2026-08-28 Annual Review : 2027-05-30 Owner : PYB / Daralbeida Distribution : Founder only. Operational extracts (channel exclusion, House Style cross-reference) may be distributed to specialty channel broker or buyer-facing personnel under NDA, with the trade-secret status retained. Review Triggers : Integration into v1.1 source document complete; GROVE module specification revision; channel expansion event triggering a doctrine revisit; any change to the BPGP standard that affects document structure. COMPLIANCE : DTSA (18 U.S.C. Section 1836), CUTSA (Cal. Civ. Code Section 3426), brand consistency obligations to specialty grocery buyers (commercial). This file is Trade Secret 7 material. Distribution restricted per the Distribution field above. Revision History: See Section 9 -------------------------------------------------------------------------------- END OF DOCUMENT